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1.  

   

   Anonymous Coward, Mar 5th, 2008 @ 2:39pm

   
   

   This is stupid. Trademarking/Patenting words used in pop culture? What is the angle on this? Charge $0.0002 royalty each time the word is used?

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2.  

   

   Greg, Mar 5th, 2008 @ 2:46pm

   
   

   On the plus side, if they trademark the word "pwnage", then maybe people will stop saying it.
   
   So that's good.

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3.  

   Well...

   

   TheDock22, Mar 5th, 2008 @ 2:51pm

   
   

   I guess if they can trademark the smiley face ( :) ) they can trademark anything.

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4.  

   anyone care to wager..

   

   ehrichweiss, Mar 5th, 2008 @ 2:55pm

   
   

   how long till they get pwned for doing this?

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5.  

   pwned

   

   matt, Mar 5th, 2008 @ 3:18pm

   
   

   at what point does absurdity make you wonder how its not a crime? This being no exception of course.

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6.  

   Unfortunate precident

   

   markamus, Mar 5th, 2008 @ 4:03pm

   
   

   Frito lay trademarked the word Munchies. Stoners have been using that word for decades.

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7.  

   Name of a Game?

   

   PRMan, Mar 5th, 2008 @ 4:37pm

   
   

   If they are trademarking the name of a game called "PWNAGE" then by all means, let them. Notice that there are games with trademarked names that consist of other plainer words like "Doom" and "Descent" and "Portal".
   
   It doesn't mean they're going to sue everyone in existence for using the word "pwnage", just everyone who tries to make a game with that name.

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8.  

   Trademarks

   

   Charlie Potatoes, Mar 5th, 2008 @ 4:48pm

   
   

   Actually...if you google my name it will offer a link to urban dictionary where it will say that I created the definitive definition (or is that redundant?)...for pwnz, which is the infinitive of the word in question. So I think that I own the word and I will sue everyone, including Google and Tech Dirt if I don't get paid a lot of money. I am certain there is some justifiable reason for this...

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9.  

   

   :(, Mar 5th, 2008 @ 4:50pm

   
   

   http://despair.com/frownonthis.html

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10.  

    pwnzship

    

    Charlie Potatoes, Mar 5th, 2008 @ 5:09pm

    
    

    http://www.urbandictionary.com/author.php?author=Charlie+Potatoes :o)

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11.  

    looking ahead

    

    katphish, Mar 5th, 2008 @ 5:24pm

    
    

    They have a product they want to name "Pwnage".

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12.  

    ?

    

    Dr. Cakey, Mar 5th, 2008 @ 6:07pm

    
    

    And what company would name a product Pwnage? Such a word can only be used to describe badly animated flash games.

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13.  

    

    Anonymous Coward, Mar 5th, 2008 @ 8:19pm

    
    

    Futuremark doesn't even make any good games. Their call to fame are their 3d benchmarking apps. So wtf do they know about pwnage?

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14.  

    Re: Good?

    

    Tarielen, Mar 6th, 2008 @ 8:15am

    
    

    How is it a good thing to have a word that's been used for years taken away from the gaming community because some suits want to get some free advertisement? the word 'pwnage' is almost as important as the word 'noob' which are both strong pillars of bringing gamers from around the world to become a single and whole community. Language has been a barrier all around the world and gamers have breached the barrier with their l33t sp34k. To have a company try and take away words that have been used for years just to make money is frankly an insult to gamers. So, no, I do not think it is a "good" thing to make people stop sp34king l33t.

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15.  

    Woah, meta

    

    Ethan Bauley, Mar 7th, 2008 @ 1:57pm

    
    

    I will wager that this goes through.
    
    No reason it couldn't be used as a name for a game/service/etc
    
    the TM itself is very meta, tho ;-)

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16.  

    Re: ?

    

    Tarielen, Mar 7th, 2008 @ 2:11pm

    
    

    umm.... www.purepwnage.com

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17.  

    

    Scott, Mar 8th, 2008 @ 10:30am

    
    

    www.purepwnage.com has been using pwnage as a product name and plans to take leagal action against Futuremark.
    
    Really whats next??

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