Well, here's an amusing one. Some folks in Japan have put together a game for mobile phones that lets you go fishing for virtual fish. That, alone, isn't particularly interesting of course. What makes it worth writing about is that when you catch a virtual fish, you then can get a real fish delivered to your door
from a local fish wholesaler. There's a bit of luck involved, as once you've "caught" the fish, you then have to have numbers match up on a virtual slot machine, but it could get people thinking about more creative ways to make ordering any kind of product more fun. We've already seen various crazes for "virtual pets" come and go -- but why not attach them to real life outcomes? Need fish? Catch a fish. Need bread? Manage a virtual farm to successfully grow wheat. Want a dog? Successfully take care of a virtual one first. Obviously, some of these ideas are a bit silly, but you could see some more interesting ideas developed out of them, potentially offering people discounts on the actual products if they partake in some of these games that either have subscription fees or advertising.