Whenever I write things like the post yesterday about the fact that too many people are relying on copyright as a crutch
that allows them to avoid putting any effort into more innovative business models, people accuse me of being some sort of "idealist" who is not in touch with the real world. That always strikes me as a funny thing to say, because my discussions on copyright have nothing to do with idealism -- but are simply based on the reality of what's happening in copyright. If you want further evidence of that, just take a look at David Pogue's latest column where he discovers that college kids don't view this as a moral issue at all
. They just don't see why anyone would think it's "wrong" to copy content. No education campaign, no legal campaign, no change in laws is going to change that. That
is the reality anyone who relies on copyright is going to face in the near future, if they aren't facing it already. So, given that reality
, why not look into business models
that embrace it, rather than pretending we live in an idealistic world where everyone respects the artificial barriers of copyright? Is it really so idealistic to try to build business models based on reality?