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Can You Outbid Microsoft For The Microsoft Name In Portugal?

from the have-fun-with-it dept

Microsoft is reasonably protective of its name -- even to ridiculous levels at times. However, it surprised us to find out that a company other than the Redmond giant happens to have the trademark on Microsoft in Portugal. In fact, that company is now trying to sell the name on eBay. The big Microsoft has to go by the name MSFT in Portugal, as the local company registered the name long before Microsoft moved into Portugal. Not surprisingly, the little Portuguese Microsoft has tried to sell the name to the big American Microsoft, but apparently the process was taking too long, so it just decided to throw the name up on eBay. The Freakonomics guys were just having a discussion about the Coase Theorem when it comes to domain names, and if you follow their reasoning, then it would suggest that the US-based Microsoft should eventually wind up with the name, as it must be more valuable to it than to anyone else. That seems reasonable, but in the meantime, it might be fun to imagine who else might want to buy it...


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    illegalprelude, Dec 17th, 2007 @ 1:56pm

    lets all bid and jack that price up. its not like MS cant afford it lol

     

    reply to this | link to this | view in thread ]

  2.  
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    Anonymous Coward, Dec 17th, 2007 @ 2:04pm

    Apple, get on that.

     

    reply to this | link to this | view in thread ]

  3.  
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    Panaqqa, Dec 17th, 2007 @ 2:28pm

    I doubt Microsoft will pay big for it...

    After all, billgates.com is just another parking page. The owner once thought the Microsoft founder would pay millions for it. Nice try.

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Anonymous Coward, Dec 17th, 2007 @ 2:45pm

    OK, where is the ebay auction?

    This post, and the story referenced, has no link to the actual auction....

     

    reply to this | link to this | view in thread ]

  5.  
    icon
    Bob (profile), Dec 17th, 2007 @ 2:54pm

    no auction site yet

    The auction hasn't been set up yet, only planned.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Anonymous Coward, Dec 17th, 2007 @ 4:19pm

    Re: no auction site yet

    Or rather, claimed to be planned to get MS to get off their thumbs and buy it off them soon.

     

    reply to this | link to this | view in thread ]

  7.  
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    brwyatt, Dec 17th, 2007 @ 5:32pm

    Re:

    I'll laugh if you accidentally win.

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Levi Figueira, Dec 17th, 2007 @ 8:56pm

    Re: I doubt Microsoft will pay big for it...

    The case here is a bit different! They had the NAME (not domain) registered since 1981, way before Microsoft was even very noticeable...

    The company was going down the drain and they offered to Microsoft who was probably waiting for the company to go down and the name to be lost after some years... But the company never lost the name because they still exist, just not active anymore! :)

    It still sounds weird anyway... :|

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Vitor Domingos, Dec 18th, 2007 @ 4:17am

    no...

    This is not true. They'll be selling "Microsoft Informática", not "Microsoft Corporation", "MSFT" or still "Microsoft".

    Here in Portugal they've registered "Microsoft Informática" and only then "Microsoft" was established here.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Mike Rowesaft, Dec 18th, 2007 @ 5:54am

    Name

    Best sell the name now. In 20 years Micro$oft will run the governments of most major nations and so will be able to take it from you for nothing.

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    My Crow's Soft, Dec 18th, 2007 @ 5:57am

    Reason to buy

    The only reason to buy would be if you thought you could sell for a profit later.

    A company like M$ might refuse to get involved in such an auction (or not be able to due to company structure/response time). Another buyer could get the name on the cheap and then go through the stages to sell it to M$ later.

     

    reply to this | link to this | view in thread ]

  12.  
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    toxicri, Dec 20th, 2007 @ 1:09am

    i would probably decide to sell it to anyone else than microsoft, just for the fun of it.. :)

     

    reply to this | link to this | view in thread ]


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