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by TIC Expert,
Tom Lee


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The Language Indicator: If You Want To Stay On Top Of Technology, You Need To Speak Chinese

from the the-world-is-changing dept

For all of the lamentation of American students' perennially-disappointing math and science scores, it's also true that we've been pretty good at avoiding the resulting negative consequences that one might expect. The U.S. has maintained its status as an economic and cultural powerhouse, and consequently kept its universities and research labs stocked with the world's best talent — regardless of whether it's home-grown or not.

But is this sustainable? The state of the American empire is, of course, much too large a topic to tackle here. But we can at least glance at a couple of interesting and relevant phenomena from the world of tech. First and most obvious is the the case of the weakened dollar. Many small businesses like SlySoft have been switching their currency of choice in the wake of the Euro's ascendance. Bunnie Huang, famed Xbox hacker and current chief engineer for Chumby included the following aside in a recent post on his personal blog: "I figure I might as well accept the trend that the US dollar is on its way out, and treat Euros as the currency of reference." (Incidentally, if you haven't yet seen it, Bunnie's fascinating series of posts on outsourcing electronic manufacturing to China is not to be missed.)

But Bunnie makes another interesting observation in that post — one that's probably more important:

This actually highlights an important limitation: English speakers can’t search Chinese web pages. There are volumes of knowledge out there in Chinese that remain closed to us. As the Chinese tech sector grows, it is becoming more important to make efforts to search in Chinese. Just try searching for USB mass storage controller ASICs, or digital picture frame SoCs on Google in English, and then go and open up one of these devices and compare your findings. I bet you’ll find that the chips most frequently used in these popular devices are best searched for in Chinese.

Of course, this is hardly the first time that a technical field's dominant language has fragmented or shifted. Derek Lowe has written thoughtfully about these issues as they pertain to his own discipline — chemistry — and it's useful to keep his contrary point in mind: far from declining, Lowe says that English is consolidating its hold on the sciences.

But it seems obvious that superior documentation existing in Chinese is at least indicative of the Chinese tech industry's continued rise. The English speakers of the world have no doubt benefited from the network effects that come with being native speakers of engineering's lingua franca. It'll be interesting to see how the industry — and our government — responds to the loss of this advantage.

Tom Lee is an expert at the Techdirt Insight Community. To get insight and analysis from Tom Lee and other experts on challenges your company faces, click here.

45 Comments | Leave a Comment..

 

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  1. Bullshit !!!

    by angry dude - Dec 18th, 2007 @ 7:52am

    Another bullshit article from techdirt "expert"

    Hey, dude, WTF are you smoking at the moment ?

    (reply to this comment) (link to this comment)

  2. Chinese is the new Spanish

    by Iron Chef - Dec 18th, 2007 @ 7:55am

    You have no idea. Most Senior Manager-levels at my company have two-sided business cards- One side English, the other Chineese.

    After much debate, my niece (13) decided to start learning Mandarin. Reason: Over 3 Billion People already know it.

    When you consider the amount of trade with China and put it in relation with trade between France, Germany, or wherever the devil they speak Latin, you can start to understand the value of being able to speak Chinese within the decade.

    (reply to this comment) (link to this comment)

  3. by Anonymous Coward - Dec 18th, 2007 @ 8:02am

    The biggest market (currently) is the United States. As long as that stays true, we can expect English to be the language of choice for business.

    Obvious consumption does have its advantages.

    (reply to this comment) (link to this comment)

  4. Re: Bullshit !!!

    by Jason Still - Dec 18th, 2007 @ 8:07am

    I find your refutation of Tom's article most astute, angry dude. You make some very good counterpoints and offer such significant evidence for each. However, perhaps next time you could be a bit more succinct, as your analysis was nearly too long for my feeble mind to bear. I still eagerly await information on where I might read more of your brilliant insights.

    (reply to this comment) (link to this comment)

  5. Re: Chinese is the new Spanish

    by Jason - Dec 18th, 2007 @ 8:07am

    I agree with you. My dad works for a company that has a Beijing office, and he is one of those with a two sided business cards, and makes a trip out to Beijing about once a month for a week. I'm starting to considering learning Mandarin even though I work in New Jersey and don't need it. I'm thinking about it for the same reason I took a class in outsourcing; I don't need it, but it will only make me that much more valuable as an employee down the road to at least have my feet wet in it.

    (reply to this comment) (link to this comment)

  6. Re: Re: Bullshit !!!

    by angry dude - Dec 18th, 2007 @ 8:18am

    Sorry dude, next time

    very busy at the moment

    Stay out of IT and tech in general dude: IT career sucks
    Yeaj, i'm serious, learing Chinese is probabvly more rewarding

    (reply to this comment) (link to this comment)

  7. Re: Re: Re: Bullshit !!!

    by Jason - Dec 18th, 2007 @ 8:32am

    Angry Dude,

    Maybe you should take up English and make sure you can speak that before worrying about other languages.

    By the way, it's Mandarin, not Chinese that is the language.

    (reply to this comment) (link to this comment)

  8. Re: Re: Chinese is the new Spanish

    by Iron Chef - Dec 18th, 2007 @ 8:33am

    I agree with you. My dad works for a company that has a Beijing office, and he is one of those with a two sided business cards, and makes a trip out to Beijing about once a month for a week. I'm starting to considering learning Mandarin even though I work in New Jersey and don't need it. I'm thinking about it for the same reason I took a class in outsourcing; I don't need it, but it will only make me that much more valuable as an employee down the road to at least have my feet wet in it.

    I would definitely consider it. There's a need for this skillset today, and the Education System is typically 5 years behind market needs. In short, it will be about two decades before we have a workforce that can bridge the language barrier...

    (reply to this comment) (link to this comment)

  9. Re:

    by Iron Chef - Dec 18th, 2007 @ 8:39am

    The biggest market (currently) is the United States. As long as that stays true, we can expect English to be the language of choice for business.

    Obvious consumption does have its advantages.


    That's true to a point. With China's educational focus, and American Companies sinking money into R&D facilities in China, along with the sheer population numbers of China, they are well poised to become the major source of consumption. Consider efforts by BestBuy, WalMart, McDonald's (Hallmarks of, er, American Consumption) and their efforts in entering this new marketplace.

    (reply to this comment) (link to this comment)

  10. I'm not sure

    by Anonymous of Course - Dec 18th, 2007 @ 8:48am

    Maybe I've made a mistake in my figuring.
    If I take the GDP number most recently
    released by China of 18.23e12 RMb and
    divide it by 7.377 to convert to it dollars,
    I see China's production is 2.47e12 dollars
    which about equal to the contribution of the
    southeast section of the US to the US
    national GDP.

    So The dragon is not quite as large as you
    might expect from the reports. In fact it
    may be part blowfish.

    The Chinese Bureau of standards GDP numbers
    are highly suspect. For some interesting
    articles about how China tweaks its GDP
    numbers see http://simonworld.mu.nu/

    I've seen Lester Thurow's, we can measure
    China's energy consumption so we can know
    it's growth in GDP, argument used to defend
    the released GDP numbers. It's simplistic
    to the point of absurdity. At the first
    order consider that China's energy efficiency
    isn't very good by any unbiased estimate.
    This causes a compounding effect.

    What's this got to do with learning Mandarin?
    Well, if the GDP numbers are cooked the big
    tech boom in China may be stunted.

    The US companies that rush to build new plants
    there to shorten their supply chains could
    well be shipping their products elsewhere.

    All that said, I don't underestimate the Chinese.
    The last company I worked for closed it's US
    operations and moved everything to China.
    I helped build the plant in Guangdong that
    was responsible for that... but this is
    commodity type electronics. Not bleeding edge
    where we still hold a strong lead, speaking
    English, for now.

    (reply to this comment) (link to this comment)

  11. Re: Re: Chinese is the new Spanish

    by GJ - Dec 18th, 2007 @ 8:55am

    Jason - not to dis you, but your anecdotal evidence is pretty weak. Sounds like your Dad interacts with Chinese businessmen frequently. I used to work with a gentleman who spent one week a month in Japan; he had dual-sided Japanese/English business cards. Are we to conclude from that, then, that the language to learn is Japanese, not Mandarin?

    In any case, the argument isn't about business cards, but about technical documentation. Any assertion about the prevalence of Mandarin business cards really isn't relevant. Even if those types of cards didn't exist, the argument is still valid - there's a wealth of technical documentation in a language other than English that is difficult to search without learning an entirely new language.

    (reply to this comment) (link to this comment)

  12. We were supposed to learn German too

    by Anonymous Coward - Dec 18th, 2007 @ 8:58am

    There was a time about...20 years back? When everyone was clamoring about needing to learn German in the tech/science department. What happened? Hell if I know.

    Same thing is going on here. People are just trying to forecast the future, kinda like global warming, and people are never correct on the subject of forecasting the future. What you CAN forecast is there is going to be a shift of the importance of different languages.

    And Iron Tech,just because 3 billion (where did you get that number from?) people know a language doesn't necessarily mean that you're going to have to use that language or that it'll become the "dominant" language. Lots of people learn different languages for different reasons. If you want to go into business, then yeah, you probably want to learn mandarin.

    (reply to this comment) (link to this comment)

  13. Re:

    by Another Anonymous Coward - Dec 18th, 2007 @ 9:00am

    Article isn't discussing English vs Mandarin (Chinese) as the language of choice for business but technology. More and more programming being done there never mind almost all manufacturing. I have bought many electronics where 'support' when you run into problems is spotty as documentation in Chinese/Korean/etc and translations poor.

    (reply to this comment) (link to this comment)

  14. Chinese & Spanish

    by mike dd - Dec 18th, 2007 @ 9:03am

    I was having a discussion recently with someone about the best language to learn.

    I was for Chinese (probably Mandarin). China's market's are opening and the nation as a whole will become a huge consumer. English is expected in many circumstances such as international government, aviation, high level business. However, all Chinese people do not speak english. Why would you want to cut your self off from that market.

    But, it would all depend on your goals in life. Going into medical? Latin may help? Latin American business? Western Europe business? It all depends.

    Currently, my 6 year old is starting to learn Spanish. Living in Southern California, it is much more relevant to him.

    (reply to this comment) (link to this comment)

  15. Re: Re: Re: Re: Bullshit !!!

    by Stephen Yang - Dec 18th, 2007 @ 9:03am

    Mandarin is a dialect, just like Cantonese and Taiwanese.

    (reply to this comment) (link to this comment)

  16. by Anonymous Coward - Dec 18th, 2007 @ 9:08am

    Of course, China's progress and consumption could change due to the fact that they are killing themselves. Forget about the lead paint that recalled products in America have faced, that is nothing compared to what they are doing to their own people and land.

    Their two largest rivers are said to be in such bad shape that they will be unable to sustain life by 2010. Their rice growers know that their rice paddies are growing cancer causing food, but their only option is to starve today.

    Hard to say which way China will go, but don't be surprised if that big ass Red Army will be on the move in the future, this time fighting for water.

    (reply to this comment) (link to this comment)

  17. Been there, done that, got the Japanese T-Shirt...

    by methylamine - Dec 18th, 2007 @ 9:19am

    Rewind 20 years and search-and-replace "Chinese" with "Japanese".

    We had precisely the same fear twenty years ago; it seemed the Japanese could make no misstep, and we'd soon be typing on Kanji keyboards. Didn't happen.

    Oh--Angry Dude--dunno which part of IT you're in, but as a software engineer and architect I can heartily recommend the field. Some drudge-work has been outsourced, but America has a highly lucrative and rewarding market for highly skilled developers. I consistently gross more today than when I was a psychiatrist.

    (reply to this comment) (link to this comment)

  18. Grain of salt

    by Ferin - Dec 18th, 2007 @ 9:30am

    To start with, I still tend to be fairly skeptical towards the tests ranking nations in how their students perform. The U.S. is still one of the few nations that sends realtively average students to compete in these tests. Many countries, such as China, have shcool devoted to solely teaching select children to score well on them.

    Also, as many posters have pointed out, we've seen this sky is falling mentality before, and so far, english seems to have worked itself out as a fairly dominant language.

    The biggest driver I would think would be economic, but you've mentioned before the hijinx China's government has palyed with their economy, not to mention the statistics they give the world being highly suspect. China is a powerful and growing nation. Lord knows if we end up with another four to eight years of bush like policies they could certainly overtake us, but I don't think we're in significant danger right now.

    Oh and a big ROFLMAO to Jason for your response to angry dude. My cube neighbors were wonderign what was wrong with me.

    (reply to this comment) (link to this comment)

  19. What's really going to happen?

    by Shun - Dec 18th, 2007 @ 9:59am

    OK, let's all assume the worst case and China surpasses the U.S. and becomes the world's new military, tech, science, (anime), and cultural leader. So, what does that mean for the U.S.? Well, most of us won't notice the difference. Most goods will still come from China, and the U.S. will be shipping raw materials off to China. Same as it ever was, except U.S. people probably won't be able to afford all the bright shiny toys coming out of China, and we'll swap lifestyles (U.S. will get cholera and dysentery, and China will get diabetes and cancer).

    How will the U.S. ever compete? We'll beat China at their own game: piracy. Think about it. The U.S. is already full of nasty software pirates. We'll just repeal all the laws outlawing piracy, import one each of every high-tech good, then make copies like crazy in our illegal underground copy-machine-type factories. It'll be like the 1770's without the feces in the streets (well, maybe we'll have that, as well). And of course, cheap U.S. pirated goods will need English documentation. Europeans will probably want to buy from us, since English is easier to translate into French and German, as opposed to Simplified Chinese fonts. Even if the EU doesn't buy anything from us, we could set up call centers to offer support for the "real deal". We'd have to compete with India, but who knows, by then India might be a first rate power. Yeah! More cheap jobs for U.S. citizens.

    Sure, we'll all live life a little lower on the food chain, but who's going to notice? Come on, would you rather be dominated by a merciless foreign (occupying) multinational Communist oligarchy or the Republicans?

    (reply to this comment) (link to this comment)

  20. i dont agree

    by mozkill - Dec 18th, 2007 @ 10:46am

    not necessary. Chinas economy is still only 5.5 trillion a year. The USA is over 12trill a year. I would say that the European Union is more of a technical powerhouse than China since it has a GDP of 13 trillion. Therefore, this article is really ridiculous and mostly untrue.

    (reply to this comment) (link to this comment)

  21. Russian

    by Joe Smith - Dec 18th, 2007 @ 10:58am

    When I was studying physics (thirty years ago) they were telling us we needed to learn Russian.

    It seems to me that the best strategy for an English speaker to be able to communicate well generally with non-native English speakers from around the world is to make sure you speak clear English with a neutral accent, avoiding idiom, jargon and obscure vocabulary.

    (reply to this comment) (link to this comment)

  22. Re: Re: Re: Re: Bullshit !!!

    by angry dude - Dec 18th, 2007 @ 11:14am

    Dude

    Nobody has any problem with my English, including my boss
    It's totally ok considering the fact that it's not mother tongue
    Now try to achive same level of proficiency that Chinese, oh, sorry, Mandarin, Tangerine, Lemon, whatever

    (reply to this comment) (link to this comment)

  23. Re: We were supposed to learn German too

    by Anonymous Coward - Dec 18th, 2007 @ 11:23am

    Was it German? I remember being told we should all learn Japanese...

    (reply to this comment) (link to this comment)

  24. As a Russian joke said...

    by Wesha - Dec 18th, 2007 @ 11:53am

    If you're optimistic, learn Hebrew.
    If you're pessimistic, learn Chinese.
    If you're realistic, learn Kalashnikov.

    (reply to this comment) (link to this comment)

  25. Idiots running rampant.

    by Navin - Dec 18th, 2007 @ 11:53am

    While Chinese is an important language and it is entirely probable that the west will lose some advantage by not knowing Chinese. But your 3 billion number is absolutely bogus; where I come from we call it Horse manure.

    Worlds largest English speaking country is India followed by US, UK, Canada, Australia, Singapore, Hong Kong, Pakistan, Bangladesh etc etc. If you add up, there are substantially higer english speaking population in the world today. English indeed is the true lingua franca - the language with cache.

    The beauty of colonialism is immense.

    (reply to this comment) (link to this comment)

  26. superior documentation?

    by Tim - Dec 18th, 2007 @ 11:58am

    Show me

    (reply to this comment) (link to this comment)

  27. One Happy Meal Please

    by Super Duper Happy Duuude - Dec 18th, 2007 @ 11:59am

    The US is still light years ahead in terms capital markets, contract law, and equal opportunities. Despite all the hype about Chinese capitalism, the fact is that their current ecomomic boon is due to the reality that they have a huge population of dirt poor people willing to work for borderline slave wages. Americans will adapt and exploit emerging markets wherever they are, just look at WalMart, Costco as examples.

    (reply to this comment) (link to this comment)

  28. 1.2 billion, not 3 billion

    by Mike Linksvayer - Dec 18th, 2007 @ 12:11pm

    http://en.wikipedia.org/wiki/Ethnologue_list_of_most_spoken_languages

    And of course the way to ensure the continued dominance of English in technical and scientific fields is to let an unlimited number of grad students and engineers into the US, UK, Australia, and NZ.

    (reply to this comment) (link to this comment)

  29. True, students should learn Chinese

    by Max Powers - Dec 18th, 2007 @ 12:16pm

    Jim Rogers, co-founder of Quantum Fund just came out with a new book called "A Bull in China." This guy is smart and his advice is that you should teach your kids Chinese, "It is going to be the most important language of their lifetimes."

    He has studied China for over 23 years and made a fortune through foreign investing in publicly traded companies and commodities.

    (reply to this comment) (link to this comment)

  30. Re: One Happy Meal Please

    by Mike - Dec 18th, 2007 @ 12:20pm

    The US is still light years ahead in terms capital markets, contract law, and equal opportunities.

    Indeed. No one is denying that. Certainly not in the post by Tom. That post was talking about *technology* and how there's a great deal of documentation in Chinese, suggesting that it may be an early indicator of where things are going.

    He also points out why it may not be.

    (reply to this comment) (link to this comment)

  31. Re: Re: Re: Re: Re: Bullshit !!!

    by Joe Smith - Dec 18th, 2007 @ 12:53pm

    Angry Dude wrote Nobody has any problem with my English, ...It's totally ok considering the fact that it's not mother tongue

    Well that explains a lot. Let me guess - you're Hungarian ...

    (reply to this comment) (link to this comment)

  32. Re: Re: Bullshit !!!

    by Anonymous Coward - Dec 18th, 2007 @ 12:58pm

    I lol'ed.

    (reply to this comment) (link to this comment)

  33. Re: Re: One Happy Meal Please

    by angry dude - Dec 18th, 2007 @ 1:12pm

    "documentation in Chinese"

    Good joke... HA-HA-HA

    Have you ever tried to enter some Chinese on your comp, Mikey ?
    Gosh, you are totally clueless, dude...
    Chinese "text" input is a major inconvinience on standard English QWERTY keyboard
    This is in addition to the fact that Chinese. sorry mandatrin is a tonal language completely alien to white folks
    Same spoken word e.g. "MA" can have at least 4 meanings: like "mom", "dog" and whoever knows what, depending on your intonation: like MA/ or MA or MA-

    (reply to this comment) (link to this comment)

  34. Obviously

    by Chuck Norris' Enemy (deceased) - Dec 18th, 2007 @ 1:16pm

    I would say the large amount of technological documentation in Manderin (Chinese) is attributed to the fact that the Chinese don't give an F about IP and will gladly reproduce informative documents for the whole world to see.

    (reply to this comment) (link to this comment)

  35. What about translation services?

    by Poomer - Dec 18th, 2007 @ 1:21pm

    I disagree with the article. I do see the value in learning a new language; however, learning it due to the reasons provided in the article is a load of B.S.

    Besides, technology is improving as better language translation tools are developed, so when the "Tables are turned" the technology will allow us to translate each other and still communicate in different languages...

    (reply to this comment) (link to this comment)

  36. Re: What's really going to happen?

    by angry dude - Dec 18th, 2007 @ 1:29pm

    Dude,
    you should know that at this very moment the honorable folks of US Congress are pretty much legalizing high-tecgh piracy in US by "fixing" US Patent system

    BTW, it is Democrats , not Republicans who passed this patent "reform" crap throuygh the House of Reps back in September...
    Just wait a little longer
    It's coming...
    China and India are already celebrating...

    (reply to this comment) (link to this comment)

  37. China, Germany, Japan

    by Scott Lawton (Blogcosm) - Dec 18th, 2007 @ 1:40pm

    The comparisons to Germany and Japan are misplaced. Both are small countries with modest population size that were already pretty far along on industrialization at the time of the scare mongering. China is a huge country with a large population, and very early on the curve (on avg).

    (reply to this comment) (link to this comment)

  38. Re: Been there, done that, got the Japanese T-Shir

    by angry dude - Dec 18th, 2007 @ 1:45pm

    "Oh--Angry Dude--dunno which part of IT you're in, but as a software engineer and architect I can heartily recommend the field. Some drudge-work has been outsourced, but America has a highly lucrative and rewarding market for highly skilled developers. I consistently gross more today than when I was a psychiatrist."

    Poor soul
    You went from medicine to IT ? How old are you ? 35 ?
    WTF is wrong with you ?
    Many folks in IT sleep and dream of some other career, the best being Legal or Medicine (not my bag though)
    Go back to psychiatry ASAP
    It doesn;t matter how much you make today (it's under six figures anyway unless you work in NYC or really work your ass...)
    What really matters is when you turn say 50 and compete with 25-30+ folks in some new bussword technology of the day like .Bill or C$ or Oracle 110i
    Poor guy, just go to dice.com and read some stories
    You think it won't happen to you, don;t you ?
    Well, it will ...

    IT is not a lifetime career, it's just a job...

    (reply to this comment) (link to this comment)

  39. Chinese is the new japanese

    by noname - Dec 18th, 2007 @ 1:50pm

    OMG we go trough this every few decades, does anyone remember the 80's when we were going to get taken over by Japan? then during the cold war it was Russian, the flavor of the month now is Chinese. gimmie a break.

    (reply to this comment) (link to this comment)

  40. *Speak* Chinese? Why?

    by Tim of Angle - Dec 18th, 2007 @ 1:53pm

    I should think that being able to read and write Chinese ought to be sufficient. And, since "Chinese" ideograms have no inherent relation to the spoken syllables (the various "Chinese" dialects are, after all, mutually unintelligible), it ought to be possible to learn to read and write "Chinese" without bothering with the spoken language at all. (After all, one need not speak "European" in order to read and write mathematics.)

    (reply to this comment) (link to this comment)

  41. Searching Chinese sites in English

    by Kevin Marks - Dec 18th, 2007 @ 2:08pm

    There is an experimental 'search chinese sites in english' that transaters the query and the results at google; here's one of Bunny's queries.

    I'm sure they'd like to hear your feedback on how well this works.

    (reply to this comment) (link to this comment)

  42. subscribe

    by James - Dec 18th, 2007 @ 2:32pm

    I find your ideas fascinating and would like to subscribe to your newsletter.

    (reply to this comment) (link to this comment)

  43. Mandarin Dreams

    by Anthony Kuhn - Dec 18th, 2007 @ 2:51pm

    Tom:

    What would you recommend to a person interested in learning Mandarin as a best method to "crack the code?" Chinese is widely-knows as one of the most difficult languages to learn, and any hints/insights would be appreciated by your readership!

    Happy Holidays!

    (reply to this comment) (link to this comment)

  44. Re: We were supposed to learn German too

    by Iron Chef - Dec 18th, 2007 @ 7:13pm

    The 3B number is a little high, but consider that there are about 200 languages that have a million or more native speakers. Mandarin Chinese is the most common, being spoken by around 874,000,000 people as a native language. English is a distant third with approximately 341,000,000 native speakers.

    Consider:
    http://anthro.palomar.edu/language/language_1.htm

    As we attempt to understand policy like the H1B visa program, we need to understand that a "High Tech Job" can practically include working at CompUSA, BestBuy's Computer Department, or the like. (Have you ever wondered this?)

    The H1B visa program was not meant for this, but people have learned to bend the rules to include places like CompUSA, BestBuy or even MicroCenter while they wait for a new local opening somewhere else.

    If you came to the US on the wings of WiPRO et al, when the contract is done, it's done. We need to put our foot down and say "Thanks. That's why we paid you so much."

    Internally, as a Country, the H1B Visa Program needs to include capture of these skills, then focus on teaching them.

    China is catching up. I highly reccomend "How Chinese Cost Innovation Is Disrupting Global Competition" by Ming Zeng (Author) and Peter J. Williamson. Published by Harvard Business School Press. It was a very enlightining read.

    (reply to this comment) (link to this comment)

  45. True But....

    by Shelon Padmore - Dec 24th, 2007 @ 4:01am

    This is a valid point, but any such development, must by virtue of it's nature take a considerable amount of time, enough time for a counter action.

    - Shelon Padmore

    (reply to this comment) (link to this comment)

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