With all the fuss
over Comcast's decision to jam certain types of traffic without being even remotely transparent about it, people are starting the countdown to the inevitable lawsuits
. This is beginning to take on some similarities to Sony's rootkit
debacle, which started to spread in a similar matter. And, just like Sony responded initially by saying rootkits were okay because
no one knows what they are, Comcast has said
that people shouldn't worry about this because most people won't be able to detect it. In other words, just like Sony, Comcast is seriously underestimating what this is doing for the company's brand. As the link above notes, someone could make a pretty good case that Comcast's method of jamming traffic violates certain state laws forbidding impersonating others -- since, technically, that's exactly what Comcast is doing to jam the traffic. There's also the question of whether or not it becomes an FTC issue for misleading customers into believing they could do certain things with their connection that they could not. If Comcast wants to avoid a full Sony rootkit style mess, it would be good for the company to come right out and make it clear what they do and what that means for its customers.