AT&T Just Can't Let Go Of It's Forced Bundles... But Claims It's In The Customers' Best Interest
from the not-so-believable dept
It really was just a month ago that AT&T's CEO said forced bundles were bad. Specifically, he said forced bundling "is an old mind-set. We need to get over it." Apparently, it's not that easy. Broadband Reports lets us know that AT&T's new U-Verse service requires you to bundle broadband internet access with TV -- but it's okay, because they claim it's got nothing to do with how desperate the company is for TV subscribers, but because it's really the best thing for customers (and, apparently, those customers are too dumb to make that decision on their own): "Because AT&T U-verse members will gain the most features and benefits from having both AT&T U-verse TV and AT&T U-verse Enabled Internet, Internet must always be bundled with TV." Old mind-set indeed.