AT&T Realizes That Upload Speeds Are A Selling Point

from the about-freakin'-time dept

Most broadband is advertised these days solely on its download speeds (or rather, what those speeds might get "up to" under ideal conditions). However, for a while, we've been wondering when more broadband providers would realize that the internet isn't just about downloadable "broadcast" contest, but in multi-directional communication. That is, when would they realize that people value the upstream part of their broadband connections? There had been some talk about this a few years ago, but most marketing is still focused on just the downstream speeds. That's why it's interesting to see AT&T now hyping up the fact that it's boosting the upload speeds on its 3G wireless network. AT&T (from back when it was Cingular) has fallen way behind both Verizon and Sprint in terms of offering 3G data services around the US. It launched much later and has had trouble ramping up the network as fast as its competitors. However, by upgrading the upload speeds, it looks like AT&T is searching for some differentiator it can use to compete. While it may just be partly a marketing gimmick, at least the company does seem to intrinsically realize that in an age of VoIP, user generated content, virtual worlds and video games -- upload speeds really do matter to many people. While it may not be a huge enticement, it's worth watching to see if others start boosting (and hyping) their upload speeds as well as their download speeds.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    comboman, Sep 25th, 2007 @ 8:30pm

    In other words...

    In other words, AT&T realized that all those iPhone customers are going to need some bi-directional wireless bandwidth. Too bad this has nothing to do with broadband speeds.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Bryan Young, Sep 25th, 2007 @ 8:45pm

    Faster than Comcast cable speeds

    Nice, that beats out the crappy 384K limit of my Comcast cable modem. I actually think this would be pretty nice for video conferencing (and P2P [yeah right]).

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anon, Sep 25th, 2007 @ 8:51pm

    P2P

    Well, people in the P2P scene are already hyping their upload speeds. Who cares if you have a 5 meg downstream or a 20 meg downstream. How much can you seed?

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    John, Sep 25th, 2007 @ 8:59pm

    Ping?

    When will people start advertising average pings to google in local areas.

    Ping was one of the major reasons I switched from DSL to Cable, because the ping was so much better.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Michael Long, Sep 25th, 2007 @ 11:05pm

    Nice upgrade...

    Nice upgrade, but it would be even nicer if they FINISHED their network first.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Adrian, Sep 26th, 2007 @ 1:55am

    Well

    I do not really think that will aid AT&T. Their popularity is not as high as they expect it to be!

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Ping Ping, Sep 26th, 2007 @ 7:44am

    Re: Ping?

    More importantly, have them show some Packet Loss numbers - even if they don't control all the routers that a request may pass through...

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    SamuelB, Sep 26th, 2007 @ 7:48am

    FTA: "Burns said company surveys found that iPhone customers were happy with the network, which is based on a technology known as EDGE: 'We're surveying them in large numbers week in and week out. They're telling us their EDGE experience is great.'"

    That is such a load of crap. Who are the idiots that are telling AT&T that their EDGE network is so great?!?!? The "EDGE experience" sucks regardless of the device that is using it.

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    bill, Sep 27th, 2007 @ 11:14am

    Re: In other words...

    IPhones do not use 3G... they use the EDGE network... Perhaps future IPhones will use 3G

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Steve, Oct 2nd, 2007 @ 4:58am

    boo!! iphones suck. beside that, their rediculusly expenicve and on the worst network. nobody has AT&T. GO VERIZON! did you know that we are the only country to use 3G. the rest of the world uses EDGE. so that sucks for anyone that likes to go out of the country. it still makes me wonder why apple (boooooo) would choose AT&T...

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    Matthew, Oct 2nd, 2007 @ 6:06am

    Re:

    It's called being the highest bidder.

     

    reply to this | link to this | view in thread ]


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