Next Time You Announce An Agreement To Sell DRM-Free Downloads, Perhaps You Should Actually Have That Agreement

from the just-a-suggestion dept

Michael Robertson, the founder of MP3.com, Linspire, SIPphone and a number of other companies has a pretty direct formula for getting publicity for his new startups: do something outrageous that pretty much guarantees a lawsuit. Then just assume that the resulting lawsuit will drive the publicity of the startup. Of course, sometimes such a strategy can backfire. Earlier this year, Robertson launched AnywhereCD with the claim that he would be selling DRM-free downloads from Warner Music -- perhaps the most stringent holdout in ditching DRM. Except... apparently Warner Music thought it had agreed to something entirely different and quickly sued AnywhereCD. It was actually somewhat difficult to understand Warner Music's claim. AnywhereCD was selling the physical CD, it was just that they would then also offer the digital tracks from the same exact CD. Basically, all the company was doing was saving people the step of having to rip the CDs they had legally purchased. Either way, eventually Warner and Robertson settled, allowing Robertson to continue to sell the DRM free tracks... but only through the end of September. If you look at your calendar, you'll realize that this is the end of September and Warner Music certainly had no interest in renewing any kind of deal with Robertson -- so it should come as no surprise that AnywhereCD is shutting down. It certainly looks like the controversial marketing strategy failed in this case. Previously, the lawsuits tended to be from competitors. When the lawsuits are from your suppliers, it gets really difficult to build an actual business.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Danno, Sep 25th, 2007 @ 2:52am

    Man, I *really* miss MP3.com It used to be such an awesome way to find new music from independent artists.

    Then they had to go cock it up with that CD Ripping service and get in trouble.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Random, Sep 25th, 2007 @ 4:35am

    Hurting who?

    Surely this is going to hurt Warner - not as much as AnywhereCD - but still enough to make it questionable

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    John, Sep 25th, 2007 @ 6:23am

    I also miss MP3.com (and I'm not just saying that because I was an intern there!), however their CD ripping service wasn't exactly that; it was an application that matched the CD you put in your CD-Rom drive with a copy they had on their servers; once it authenticated your CD (ie: verified that it was a genuine store-bought copy and not a homemade copy), it gave you access to this music in your virtual jukebox, a brilliant concept I quite enjoyed - while it lasted. Then the big label lawsuits followed and MP3.com went on a slow downward spiral (that included falling into Vivendi's Messier's clueless hands)... The records labels ruined a good thing that added value to music through portability of one's own legitimate CD collection. Now the labels are pretty much fucked and they think they can sue everyone they please, well they can but for every company they bring down another 10 companies pop up that facilitate the listening and/or sharing of music (such as http://www.deezer.com - streaming of entire songs/albums, not to mention private p2p solutions that let people copy entire folders from each other's harddrives such as http://www.gigatribe.com )

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Anonymous Coward, Sep 25th, 2007 @ 12:20pm

    The lawsuit didn't fail to bring the publicity, it was AnywhereCD that failed to take the opportunity presented. They agreed to the settlement and that is what put them in this position. They didn't bargain right.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Massimo, Nov 8th, 2008 @ 6:18am

    this is my job in Italy

    Cafe hand Italian it looks for stable job with hospitable room in the local lounges cafe in London or in the important cities of England
    Yours Sincerely Massimo Migliaccio

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This