As the debate over newspaper business models
continues to heat up, Vin Crosbie reminds us of an important point: newspapers will never figure out how to adapt to the times if they keep thinking of themselves as newspapers
. We had discussed something similar back in my series of economics posts, where I talked about the importance of defining your market based on the benefits
you were providing, rather than the product. If you think of yourself as a newspaper, you continue to think about ways to make sure that particular product
can make money. If you, instead, think of yourself as a provider of useful news information, then you work on ways to continue to do that, no matter what the final "product" is for delivery. The people who are your customers, users and partners don't care that you're in the newspaper business. They care about the value you add to their lives.