The Ongoing Blind Belief In Mobile Broadcast TV

from the it's-gonna-be-huge...-except-that-it's-not dept

For years the big research companies have been putting out report after report after report claiming that mobile broadcast TV is going to be a huge moneymaker. However, there seems to be almost no real evidence to support this. In the 80s there was an attempt at mobile TV that went nowhere. Yet, the studies keep coming. The latest is from Juniper Research predicting that mobile-broadcast TV services will be a $6.6 billion market by the year 2012, which is very soon for a market that there are still a ton of questions around. This isn't to say that mobile video isn't an interesting service, but it's difficult to believe that the market for broadcast style TV is one that many people would ever pay for. There are many reasons why. First off, mobile users are quite often "on the go," meaning that they don't necessarily have the time or inclination to be watching broadcast TV programs. Instead, they're more likely to want to do mobile specific things -- short clip videos or videos that are more communication than content. Most importantly, however, it's difficult to believe that there's really money in mobile broadcast video because a combination of tools like TiVo and Slingbox mean that people aren't going to have to pay to watch what they want, when they want, where they want. I can already get mobile broadcast TV on my phone today -- thanks to a Slingbox and a smartphone with unlimited data. Why would I possibly pay more for it?


Reader Comments (rss)

(Flattened / Threaded)

  •  
    identicon
    Anonymous Coward, Sep 21st, 2007 @ 1:29pm

    Oh...

    analysts and their reports. So caught up in the ego and degrees that they will hype anything as the next big thing so that years later they can take credit for prediting it.

    Speaking of isn't it about time for a (not very) new report from some analyst predicting the demise of Microsoft?

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    Dr .Dean, Sep 21st, 2007 @ 2:11pm

    Mobile TV

    Maybe if they charge by scale.

    The picture is 1/300th of the size of my screen at home and I can see a bunch of channels for $29.00 per month then if they charged me $29/300 or 9.6 cents per month. That is about what its worth to squint at a tiny screen ...

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    Mark W, Sep 21st, 2007 @ 2:28pm

    Mobile TV

    This was suppose to be big overseas but last report I read they were losing customers faster than they could get new ones.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    drbuzz0, Sep 21st, 2007 @ 5:45pm

    By "Mobile TV" you mean what?

    I am assuming you mean some subscription-based service where a person will watch television content on mobile devices?

    I'm not sure about the subscription part, but I have a handheld television (Obviously analog.. which is soon to die) which I have had for some time. No, I'm not one to be watching TV constantly on a 3 inch screen with analog noise.. (it works well with a good signal, but far out in the burbs it's miserable)

    but it has come in handy numerous times, especially in the past when I wanted to keep up on a big news report or baseball game away from home...

    Now I have a slingbox which streams to my cellphone. I LOVE IT. LOVE IT. It's not something I use a real lot, but on the occasions that I do, it's freakin awesome.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    GoblinJuice, Sep 21st, 2007 @ 11:52pm

    They're trying to prevent another Napster.

    My sleep deprived interpretation is: they are establishing a presence now - before it's feasible - so they won't have to deal with a Napster-like situation.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    CHRISTIAN, Sep 24th, 2007 @ 7:10am

    In Europe we don't have illimited data and we can't use sling or Orb software to do that. But i'm agree with you, no one will pay to have Tv on mobile. More, mobile manufacturer will provide TNT chipset to receive digital airTV free on mobile.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    HedonistJiver, Sep 24th, 2007 @ 9:57am

    Strange - I have the MobiTV service on my Sprint phone and I totally love it. I may not watch it every day, but handing cartoons to my kid in his carseat while we're driving, or watching sports highlights while I'm in line or at lunch - I do that all the time. I thought this WAS already a medium-sized and growing market, so it's strange to see the skepticism.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    techspert, Sep 24th, 2007 @ 10:07am

    No one will buy mobile TV in Europe eh? So that’s why 500k 3 Italia customers signed up in less than 12 months. Virgin Mobile TV failed because it was badly marketed, launched with just one handset, offered just 4 channels, and the quality of service wasn’t great. There’s a decent latent market out there, people will use the service in dead time – when they’re commuting, in lunchbreaks – provided they’re offered good service quality and a decent selection of channels.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    Anonymous Coward, Sep 25th, 2007 @ 6:19am

    What is really laughable about the movie industry today is years ago they fought the vhs/betamax technology with equal vigor. They shouted to anyone who would listen that the consumer with the ability to make their own copies of films would 'destroy the industry'.

    Flash forward to today. The home movie rental industry was created from that technology and studios stack up huge profits from those rentals. In other words, the studios fought this 'infringement' on their intellectual property right up until they figured out they could make money from it.

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    Elisa, Oct 28th, 2007 @ 8:18pm

    I agree that people are likely to use TiVo like programs for their telephones but what I don't understand is why some people seem to think that Television content won't be interesting once it's on phones.
    1. Is it because people think the screens are too small?
    2. Is it, as you suggested, because people don't have time to watch hour-long programs while waiting in line?
    My response to that is: screens will get bigger, TV programming will for a small screen and I rarely read a book from cover to cover in one reading, why shouldn't I watch Friday Night Lights in segments while on the train?

     

    reply to this | link to this | view in chronology ]

  •  
    identicon
    Pete, Dec 19th, 2007 @ 11:14am

    I have a mobile broadband card for my laptop, so i essentially have mobile tv via my internet connection. I dont see mobile tv being a standalone industry.

     

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This