ComputerWeekly recently ran an article discussing some of the complexities companies face when considering a slew of new "green IT" products. While the middle of the article reads more like a press release, it does conclude with a few sharp points about companies that have made the connection between green tech and ongoing waste reduction efforts. When companies consider "going green" strictly from an environmentalist's point of view -- that being green is socially responsible and is inherently a good thing to do -- most will find insufficient justification for making any significant investment. However, as more companies demonstrate that green tech investments, properly made, translate to long term cost savings, others will follow suit. It makes sense for green tech vendors to feature the efficiency improvements of their products and services because, environmental benefits aside, reducing waste and inefficiency is a practice with which most companies are already well versed. If the industry is successful in their efforts to reframe green tech from a moral to a fiscal consideration, decision makers will be able to evaluate it in terms with which they are much more familiar: the bottom line. Once the discussion centers around dollars and cents rather than birds and trees, every sensible company will have to determine not if, but which green tech investments will improve their efficiency and overall business.
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