E-Commerce Still Sucks When It Comes To Customer Experience
from the still? dept
Back in the early days of e-commerce, it wasn't too surprising to see the various studies saying that people often had bad e-commerce experiences, but you would hope that these days it wouldn't be so common. Unfortunately, a new study suggests that plenty of people are still having terrible customer service experiences with various e-commerce sites. And, of course, those bad experiences are leading them to do less business with the companies. Obviously, things fall through the cracks here and there and not every customer experience is going to be perfect -- but you wouldn't expect it to be so bad that nearly 90% of people surveyed said they'd had a bad e-commerce experience lately.