Would you believe that the concept of allowing people to configure a product online before ordering it has been patented? Indeed, just such a patent is at the center of a new lawsuit filed by some unknown patent hoarding company (amazingly not filed in Marshall, Texas!) against Hyundai, Michelin, Reebok, Puma and Polo Ralph Lauren for daring to offer a feature on their websites that let people configure products before ordering. This was hardly a unique or new idea at the time the patent was filed and it's difficult to see why it ever was issued -- yet here we are. And people still think the patent system doesn't need reform?
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