Business 2.0 Finally Dead... For Real This Time
from the how-very-un-2.0 dept
Then, just as the magazine was starting to get to the point that it was worth paying attention to, the powers that be at Time Warner did the very-un-2.0 move of locking up all Business 2.0 content for non-subscribers -- effectively ensuring that most folks paid little to no attention to the magazine for many years, until the company finally realized that it helps to have readers online and took down the pay wall. While the magazine did some good reporting (and had hired some top-notch reporters) during all of this time, it really was too little too late, as the magazine had missed its prime opportunity to become a voice that matters online. So, it comes as little surprise after all these years that Time Warner is finally shuttering the operation completely, and moving a few remaining staff members over to Fortune Magazine. In the end, it's really rather unfortunate (or ironic?) that a magazine called Business 2.0 never quite figured out the 2.0 business model it needed to survive.