Gateway Gone But Cows To Stick Around
from the end-of-the-line dept
At one point, news that Gateway had been acquired by Acer would have been a significant development in the computer industry. But it's a sign of how far the company has fallen that the move isn't expected to have any material impact on the company's competitors. Basically, Acer, based in Taiwan, is looking to expand its footprint in North America and Europe and it was able to pick up the distant #4 in the US computer market for just $710 million. Because margins are low across the industry, every player is in a desperate race to keep volume high. At one point, Gateway tried to break out of its core business with an ill-conceived foray into consumer electronics, but it was eventually forced to return to its roots. However, things might not change much from the perspective of customers. Owing in part to Gateway's recognizable brand (the cow print boxes), Acer plans to continue, if not expand, the Gateway line.