Remember the $10 DSL from AT&T? The same one that the company had to offer as part of its deal to buy BellSouth? Yes, the same one that it had to offer, but never had to promote to anyone
. Well, after numerous complaints, AT&T finally recognized that maybe people do want it (even as its CEO denies
that people want cheap DSL) and has made it just slightly more findable. Consumerist
points us to a column at the St. Louis Post-Dispatch, where the columnist tried and failed to find the $10 DSL offer
-- until someone from AT&T walked him through the process (while noting they had just made it easier to find). It's still not easy, though. Even though it's the same DSL the company is promoting in big type for $14.95, down in the righthand corner there's a link (in smaller type) saying you may be able to "get DSL at a lower price!" Then, you have to click through to see if you qualify. It's a slight improvement, but unless people know to look for it, many people who likely qualify will simply miss it and end up paying $5/month extra.