Zappos Sells More By Encouraging Returns
from the outrunning-the-competition dept
Although it may not get that much hype, Zappos has built up an impressive and successful online shoe retailer. While shipping costs are often the bane of online retailers, Zappos has thrived, not only by offering free shipping, but by offering free return shipping as welll (via Knowledge Problem). Obviously, shipping is expensive, but by subsidizing product returns, the company has removed the risk of buying shoes online. Customers don't have to worry about a pair of shoes not fitting right, because they can always send them back at no cost. In fact, the company approves of customers that buy multiple pairs, just to see which pair fits, while sending the others back. Of course this cuts into its margins to some extent, but the alternative is for customers to buy shoes at traditional stores. The basic lesson is one that plenty of retailers recognize: making it easier to return items will make customers more comfortable with purchasing them. But it's the application of this lesson online, to such an extreme degree, that has separated Zappos from the pack.
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interesting
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Zappos Rocks
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Zappos... and everybody else
www.shoebuy.com
www.shoes.com
www.onlineshoes.com
www.endless.com
www.piperlime.com
www.6pm.com
... and those are just the ones I can think of off the top of my head.
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Love zappos!
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customer service wins out
Customer service does ultimately win out over price when it comes to my online shopping.
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perfect fit
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Made in China, Where?
I don't buy anything from China and various other countries, as they do not have health and safety laws that control the use of phthalates in them.
Converse, which used to manufacture it's All Stars in the US, now does so in China and they smell different.
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Made in China, Where?
I don't buy anything from China and various other countries, as they do not have health and safety laws that control the use of phthalates in them.
Converse, which used to manufacture it's All Stars in the US, now does so in China and they smell different.
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Most shoes are made in China
As for Zappos - they are making the online customer expectations higher. Thus pressuring other retailers to make their policies more customer friendly to compete. Changing the landscape really - for the better of all of us. Gone are the days of a website not listing its customer service phone # if they want to be legit. Zappos is setting the bar indeed not to mention their selection is literally the best in the world see for youself if you dont believe me. I am size 13 and can choose from thousands of shoes. Many stores don't even carry that size and it used to waste hours of my time tracking a pair down that fit at normal retail.
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shoes
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the north face outlet sale
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online shoe shop
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