New Online Pet Retailer Is No Pets.com
from the trying-it-again dept
Perhaps the most iconic failure of the dot-com era was Pets.com, which pretty much symbolized everything that was wrong during that period. Of course, there's no particular reason why an online pet supply store couldn't be successful. Red Herring notes that online retailer Pet Food Direct has completed a fresh round of investments (via Dealbook); naturally, the magazine makes allusions to Pets.com. But the lesson to be drawn from Pets.com had nothing to do with selling pet food, rather it was all about the company's profligate spending and silly marketing gimmicks. So unless we start to see a return of sock puppet mascots and Super Bowl ads for startups, there's nothing to be particularly alarmed about here.
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Pets.com RIP
My biggest Pets.com score was a $25 gift certificate and free shipping, regardless of the weight of the item purchased. So I bought two hundred dollars worth of cat litter. The look on the UPS guy's face was, as they say, priceless, when he innocently asked 'What the hell do you have in these heavy boxes, cat litter?' Hundreds of pounds of cat litter, carried up three flights of stairs. I opened the last box of cat litter about two years after Pets.com went bust.
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Re: Pets.com RIP
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Re: Pets.com RIP
I salute you.
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Pet food suppliers
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Re: Re: Pets.com RIP
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Do you want a giraffe?
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