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  Michael A. Banks, Jun 13th, 2007 @ 8:58pm

  
  

  Dove spent too much

  Scores of folks have gotten as even more exposure than Dove for a fraction of $50,000. Perhaps the Next Big Thing will be amateur ad agencies specializing in You Tube.
  --Mike
  http://www.mikebanks.com

   

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  Synth Tone, Jun 13th, 2007 @ 9:39pm

  
  

  So I guess it's still safe to say that Content is King.

   

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  Shohat, Jun 13th, 2007 @ 11:15pm

  
  

  You are forgetting something again

  Youtube is a very small platform to advertise on, and many of it's visitors are from a very certain demographic.
  
  It's a nice small cute gimmick move to advertise on Youtube, probably to please the "hip" 30 yearold blogger marketing VP on the board, just to shove it in his face later on, that the video received only 4 million views in a whole year, meaning around 11k views a day, which is less than a fart in Dove's advertising goals.
  "Here's your microscopic success... erm.. thingy...It's name is Flooph. Now go to your corner"
  Flooph* - hip Web2.0 buzz-generating microscopic success thingy.

   

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  Sanguine Dream, Jun 14th, 2007 @ 7:05am

  
  

  I wouldn't say that success on YouTube alone is a sure fire bet for success but I will say that YouTube has help start a new era of marketing. Six or seven years ago the world at large did not know (or care to know) what viral marketing was. But now there are college programs that teach courses in viral marketing and term "viral marketing" is pretty much a buzz word that makes you sound like a hip insider when you say it, kinda like bloggers who use the term sku when talking about the Xbox 360 Elite.

   

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  crocoPuffs, Jun 14th, 2007 @ 11:06am

  
  

  Somewhat agree

  That's fine for a company like Dove who has a non-video product to sell. But if your product *is* video, you don't want to give it away. Give away small chunks of it, sure, that's what trailers and previews are for. But to have your entire piece of content available for free leaves you with nothing to sell. Which is where pre-rolls and post-rolls come in to play.

   

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  Joe Smith, Jun 14th, 2007 @ 12:49pm

  
  

  your wife called

  One of the funniest ads in years is the "your wifed called" ad. That sort of content can be posted to Youtube and seen by millions of viewers without paying television stations for air time.

   

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  Chuck, Jun 17th, 2007 @ 4:25pm

  
  

  Interesting

  While it might be a slight exaggeration to say that "most" of the content on YouTube is advertising something, much of the widely seen content is advertising something else. The Dove campaign is one good example. Even if Dove does not directly benefit from the YouTube ads (and I believe they have), their brand becomes identified with YouTube (youth-tube) culture, which is certainly beneficial.
  
  It's also quite obviously a calling card for comedy troupes and other performers who are trying to get their films/podcasts/performances/music noticed.

   

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