Overhype

Overhype

by Carlo Longino




NYT Discovers That Women's Tech Purchases Extend Beyond Pink Gadgets

from the really-now dept

A couple of years ago, it seemed like companies were starting to notice that women made plenty of technology purchases, though it was apparently pretty surprising to some folks. Now, the New York Times says that tech companies are realizing that women -- gasp -- have different priorities than men in tech products, with a patronizing headline suggesting they no longer are only interested in products that are "cute" or "pink". Essentially, the Times concludes that women want products that are easy to use, and add some value to their daily lives. Which is pretty shocking, considering it's not all that different from what plenty of guys want. Of course, all that said, NEC has just released a new product aimed at working women in Japan: a pink, bejeweled Hello Kitty laptop.

10 Comments | Leave a Comment..

 
 

Reader Comments (rss)

(Flattened / Threaded)

  1. Jun 8th, 2007 @ 1:11pm

    Finally

    by SailorRipley

    men will be able to say "nice Kitty" in the workplace without sexual harassment suits being filed ;-)

    (reply to this comment) (link to this comment)

  2. Jun 8th, 2007 @ 1:55pm

    Oh gawd...

    by TheDock22

    I would NEVER own a hello kitty laptop, how degrading.

    But I DO own a Hello Kitty tv set. I figure it can go to the kids someday... =)

    (reply to this comment) (link to this comment)

  3. Jun 8th, 2007 @ 2:37pm

    barrior to entry?

    by discojohnson

    well the link wants me to register. just another lesson not-learned... and i wanted to see the pic of just how ridiculous that was.

    (reply to this comment) (link to this comment)

  4. Jun 8th, 2007 @ 3:07pm

    Re: barrior to entry?

    by OldSurly

    If only there was some sort of website search tool. That way you could go ogle the laptop.

    (reply to this comment) (link to this comment)

  5. Jun 8th, 2007 @ 3:07pm

    Re: barrior to entry?

    by OldSurly

    If only there was some sort of website search tool. That way you could go ogle the laptop.

    (reply to this comment) (link to this comment)

  6. Jun 8th, 2007 @ 3:09pm

    Re: barrior to entry?

    well the link wants me to register.

    Username: puffy@mailinator.com
    Password: combs1234

    courtesy of bugmenot.:-)

    (reply to this comment) (link to this comment)

  7. Jun 8th, 2007 @ 3:13pm
    by icon Nick (profile)

    "Pink it and shrink it."

    (reply to this comment) (link to this comment)

  8. Jun 8th, 2007 @ 3:14pm

    Re: Re: barrior to entry?

    [ . . . ] ogle the laptop.
    Ogle away.

    (reply to this comment) (link to this comment)

  9. Jun 8th, 2007 @ 6:18pm

    Re: Re: Re: barrior to entry?

    by Celes

    Wow. That is pretty horrid. And I even LIKE Hello Kitty...

    Back to the subject, though, it took them this long to figure out that lots of females don't like pink?? That, and I've always thought there is an inverse relationship between how "cute" a gadget is and how well it functions.

    (reply to this comment) (link to this comment)

  10. Jun 10th, 2007 @ 1:10pm

    Re: Re: Re: barrior to entry?

    There is an interesting personality on a national radio show who has a child named Charlie Griswold. Is your dad an uptight goofball, or a famous uptight goofball?

    (reply to this comment) (link to this comment)

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