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Undeterred By Lack Of Success On TV, eBay Goes For Radio Advertising
from the take-two dept
eBay has announced that it will get into the radio business, by using its auction service to sell off unsold ad inventory. The move is seen as a clear response to Google, which entered the space last year, through an acquisition. What's strange, however, is that eBay has already tried and failed to crack the TV advertising business, so it's not clear why the company thinks that radio will be any different. Ultimately, the issue of ad pricing is a small problem compared to the broader woes facing broadcasters, namely the changing nature of the business. So even if auctions promised marginally better pricing for advertisers, it's hard to see anyone getting too enthusiastic about the service, since it's not tackling a major issue.
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They remind me of Radio Shack
Radio shack used to have a good business selling components, resistors, capacitors, connectors, etc. They sold other things like TVs, but components kept the lights on. Sometime not long ago, all the components got squeezed down to a couple little isles and computers, remote control toys, and satellite dish systems expanded to use up the floor space. Problem is; those things can be bought elsewhere for less and the little stores didn't have the room to be players in any of those markets.
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