Remember last month when some DRM advocates were talking about how they should change the name of DRM, since DRM had such a negative connotation? This was amusing, since the whole reason it was called digital "rights" management in the first place was to make it sound more palatable than digital "restrictions," which is what it really was. However, it seems that some are taking that concept of "renaming" DRM to a new level... by calling DRM files "DRM-free." Yesterday we wrote about Lala.com's new service that supposedly would offer DRM-free songs for purchase from Warner Music. We noted the oddity of supposedly DRM-free files only being able to be loaded onto iPods, since that suggested there clearly was some form of restriction on the files. However, it's becoming clear that there are certainly some types of DRM being used. In Bob Lefsetz' latest blog post, he notes that each file has a watermark that identifies its owner, and if you're not the owner, you won't be able to play that song. In other words, the supposedly DRM-free tracks... have DRM. It's just a slightly different type of DRM.
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