Every once in a while, we get fed up with all the poorly-targeted PR spam we get from people who clearly have no clue what we write about or what we're interested in and we end up writing something blasting bad PR people (while admitting that there are a few good ones out there. However, this week I received what has to be the most classic PR spam of all time. It's entitled: "Five Golden Rules for Blogger Relations" and starts off "Countless accounts of PR Flaks who have spammed bloggers, mis-targeted pitches or just plain gotten blogger relations wrong fill the Internet. Don't risk finding your next pitch blasted on your favorite blog!" It then starts off by addressing me "As a PR professional..." and then pitching me on a whitepaper about how to better relate to bloggers. So, let's see. This is a PR spam to a blogger about not doing PR spam to bloggers and a key point is about knowing who your targets are... and then misaddressing me as if I were a PR person. I would think the whole thing was a joke other than that it actually appears to be serious. I don't want to read too much into this, but if a company putting out a report telling people not to blast off poorly targeted press releases to bloggers doesn't know better than to not blast off poorly targeted press releases to bloggers, you have to wonder how useful such a firm would be.
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