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Last Call For Bud.TV
from the bottom-of-the-bottle dept
Last year, Budweiser announced that it would launch its own online video channel called Bud.TV, featuring a range of original content targeted to the company's young male demographic. While the project was hailed as ambitious, it was always going be a challenge to make it a site that users would actually want to go to on a regular basis. Making things even harder was the issue of age verification, which had lawmakers breathing down the company's neck. So it doesn't come as much of a surprise to see that the company may soon pull the plug on the site and redeploy its content elsewhere around its web properties. Still, while Bud.TV may have been a failure in terms of brand building, the company now has more experience about what works (or at least what doesn't work) on the web. If it takes this lesson and keeps on experimenting, which it sounds like the company wants to do, the project won't represent a total waste.
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No wonder it failed.
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Room for a more useful Bud.tv
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Brand building
For you bud fans: Yeah, they sell a lot of beer, but only because it's cheap and ubiquitous. It's still horse piss.
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Re: Brand building
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It's not that bad...
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ratebeer.com
I say, horsepiss? yes!!!
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P.S. Beeradvocate is a far better site than ratebeer.
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Bud.TV to offer free beer?
The only thing I want from A-B is BEER.
While I find some of their marketing techniques to be humorous, (commericals, etc.), until some "genius" comes up with a way for me to download a frosty mug, what's the point?
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