Facebook Going Platform

from the betting-big dept

It's no secret that Facebook has big ambitions and has supposedly turned down huge buyout offers. However, at the same time, there's been a lot of talk about how, despite tons of page views, advertisers weren't entirely thrilled with the returns they got from advertising in Facebook. Still, the site is unquestionably popular, and in many ways more palatable than MySpace, which has built up a tremendously negative reputation in the eyes of many. Over the past year, Facebook has also been aggressive in rolling out a variety of new features to make it start looking like much more than "yet another social network," and the latest is that the company is going to start positioning itself much more as a platform for others to build on. It's already made some effort to allow others to build on its platform via APIs, but this sounds like they're going even further in that direction. There's certainly no guarantee that this will actually catch on, but we've long believed that the strategy to really "own" the next generation of internet users has to be based on being the platform on which apps are built. This is something Google should have done three years ago, but they continue to fall down on the job and certainly have opened up a huge opportunity for others to do it instead. Seeing Facebook as the latest such entrant isn't necessarily a huge surprise, but it again shows that Google's inability to focus on the platform side of things has opened the door for many others.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    dorpus, May 21st, 2007 @ 9:56am

    More obnoxious ads you mean?

    Are they going to start making you go to click-through menus where they try to trick you into signing up for this or that?

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    andy, May 21st, 2007 @ 12:56pm

    the key to social networking sites

    social networking sites become successful when hot women begin to take them seriously.

    i feel like myspace and facebook built around that as their business model.

     

    reply to this | link to this | view in thread ]

  3.  
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    douche, May 21st, 2007 @ 1:07pm

    facebook pwns myspace... facebook doesn't have porn bots or gawdy advertising... nuf said.

     

    reply to this | link to this | view in thread ]

  4.  
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    Wyatt, May 21st, 2007 @ 1:43pm

    yeah..

    But as Andy said, its all about the hot women.. Do they have any of those?

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Google what?, May 21st, 2007 @ 2:04pm

    Google

    And that had something to do with Google how?
    Social networking sites will have thier rise and fall like everyone of them before it. Xanga, Myspace, MSN Spaces, they all went to the waysiade eventually. So will Facebook.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Anonymous Coward, May 21st, 2007 @ 2:44pm

    "And that had something to do with Google how?
    Social networking sites will have thier rise and fall like everyone of them before it. Xanga, Myspace, MSN Spaces, they all went to the waysiade eventually. So will Facebook."

    WOW! Misguided AND uninformed.

    It has to do with Google since the author was stating google should have offered their product as a platform to build upon like facebook is going to try to do. And I don't think Myspace has gone by the wayside, while Xanga and MSN Spaces were never mainstream.

     

    reply to this | link to this | view in thread ]

  7.  
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    briguy, May 21st, 2007 @ 3:12pm

    what do they mean platform? what makes Google and Facebook so popular are their ease of use and lack of ads. thats y they r teh winnars

     

    reply to this | link to this | view in thread ]

  8.  
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    Cli Taurus, May 21st, 2007 @ 6:03pm

    Doesn't surprise me....

    I've tried out my space and found it harder to navigate, it didn't interest me whatsoever. I much prefer Facebook....and hoorah for no ads!!!!!

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Eric, May 21st, 2007 @ 8:20pm

    The Real Reason FB is King

    No annoying MySpace HTML and CSS edited profiles. Everything is clean, smooth, and uniform. Theres less too look at for the ADHD kiddies, but if you're just looking to keep up with your friends, you can't beat it. The minute they open up and allow annoying ass backgrounds and profile songs, the minute they lose out.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Geeb, May 22nd, 2007 @ 5:14am

    Privacy settings

    Facebook has added a "Development Platform" section to the Privacy settings page, in which there are a load of "I want to share xxxxxxxxx information from my profile with anything that uses the development platform" options.

    These weren't announced with any great fanfare, and they are not very obvious from the privacy settings unless you know you need to look for them. What's more, a lot of the options are enabled by default.

    Not a brilliant start if they are trying to capitalize on a greater perceived trustworthiness than myspace...

     

    reply to this | link to this | view in thread ]

  11.  
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    Brad, May 22nd, 2007 @ 12:39pm

    API Worthless

    I've developed a bit on Facebook's API, and as it stands it's next to worthless. You're able to get fragments of information (Friends list, upload pictures, etc) but the things you'd actually care about, like having a news ticker for your friends activities, XML feeds, etc are not only unoffered, FB actively shuts down projects working to build these features.

    If they want to be taken serriously as a platform, they need to decide it's what they want to do, not offer fragments of code to small "tools"

    Though, the "Export Friend's Birthdays to iCal" tool is pretty spiffy. I do like having everyone's birthdays in my WM5 phone.

     

    reply to this | link to this | view in thread ]


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