Motion Picture Academy Sues OscarWatch For Promoting The Oscars
from the how-many-ways-can-you-shoot-yourself-in-the-foot? dept
Back in February, we were absolutely stunned at the Motion Picture Academy's rationale for taking down all online clips of the 2007 Oscars. The Academy actually claimed that pulling all the content offline would "whet people's appetite for next year's show." Yes, removing all that free advertising is supposed to make people more interested in watching next year's show. Apparently, the Motion Picture Academy seems to think that this is some sort of zero-sum game, and if you watch enough boring clips of last year's Oscars, you won't want to watch this year's... Given that, perhaps it's not at all surprising to find out that the Motion Picture Academy has now sued the blog OscarWatch.com for trademark infringement. Someone needs to rush a few morons in a hurry over to the Academy to point out that it should only be considered trademark infringement when someone is likely to be confused into thinking that OscarWatch is actually associated with the Oscars... even with the huge disclaimer at the top making it clear it's not. The Academy seems particularly annoyed that OscarWatch.com changed from "a fan site" into "a commercial site." However, by that they mean that whoever runs OscarWatch decided to slap some ads on the blog, probably to help pay for the bandwidth involved in helping to freely promote the Oscars. That's not exactly exploiting the Oscar mark. However, apparently the Motion Picture Academy has decided that promotions for the Oscars only drive people away, and it would rather that there be no promotions whatsoever, in order to better "whet people's appetite for next year's show." And people wonder why the movie industry is struggling.