Just four years after a Japanese company launched a similar product, a company in Sweden has announced the "world premier" of a GPS dog collar that lets owners keep track of their pets. The collar has a GPS chip and a cellular modem; when an owner sends an SMS to the collar, it responds with a message detailing its location in text or map form. Like GPS applications for tracking kids, the device can also trigger alarms if the dog wearing it wanders outside a preset zone. While the company behind the device says it can help solve dog owners' "worst nightmare", it's hard to imagine too many of them ponying up the cash for the device and ongoing service. These sorts of tracking applications are continually mentioned as part of the future -- but the only problem is that people don't really seem all that interested in them.
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