What A Concept: Make It Enjoyable To Go To The Movie Theater
from the good-news dept
Alex Billington writes in to point out his own analysis of Mark Cuban's attempt to make going to the movies an enjoyable experience again. Cuban's turning the latest theaters in the Landmark theater chain he owns into places adults want to go. No noisy arcades filled with kids, but nice upscale bars and lounges. He's also offering the ability to include food and snacks (higher end snacks) in the price of the ticket itself to avoid viewers feeling gouged when they see that they're paying $6 for $0.10 worth of popcorn. Finally, he's making the viewing experience even better -- putting in more comfortable and unique seating, including couches and even bean bags. The idea is to make it more like the home theater that so many people now claim is a better experience -- but doing so in a way that most people are unable to do with a home theater (bigger screen, better sound system, etc.). With so many examples of entrepreneurs making the movie experience better, why is it that the big studios and big movie chains still insist this is impossible?