Just days after Dow Jones confirmed that it had received a takeover bid from News Corp., news service Reuters has announced that it too is the subject of a bid. The company didn't identify the suitor, but speculation is that it came from Thomson Corp., which offers financial data through its Thomson Financial division. As in the case of Dow Jones, Reuters has an arcane shareholder structure, so the bidder has offered a heavy premium in hopes of getting a deal done. While many news organizations are struggling right now, it's interesting to see these bids coming in for companies with a heavy financial bent. Financial news remains a valuable commodity, and these companies have shown a strong ability to report and package this information. Still, there's a lesson here even for the non-financial media firms, which is that companies are more likely to succeed if their content is vital for whatever base they're trying to serve.
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