While The Rest Of You Celebrate Earth Day, Dell Fights For A Cleaner Second Life
from the is-there-co2-in-second-life? dept
In response to the growing concern over global warming, a number of tech companies have taken steps to burnish their "green" image. A lot of these efforts are mainly about generating press, but if they mean that the companies operate in a more efficient and less wasteful manner, there's nothing wrong with it. This upcoming Sunday is Earth Day, so it's a natural opportunity for companies to announce new initiatives. Dell, for one, has announced an expansion of its "Plant a Tree for Me" program, which gives customers the opportunity to add an extra $2 to their computer purchases, which will go to planting a tree. There's just one problem: they're expanding the program into Second Life. Yes, this Sunday, in honor of Earth Day, the company will hand out free trees inside the virtual world. Participants will even get to program the trees, dictating how fast they grow and what they look like. Of course, planting a tree inside Second Life does absolutely zilch for the environment, so for the company to try to connect the stunt with Earth Day seems pretty ludicrous. We've seen companies make some pretty ridiculous attempts to gain credibility by doing something in Second Life, but this one has to take the cake.