HP Starts Worrying About Forecasted Death Of Printing
from the as-they-should dept
So what does that mean if your business is the printing business? It's time to start planning for the future. The NY Times has an interesting profile of Vyomesh Joshi, a senior exec and an HP lifer who is trying to prepare HP for a different kind of future. While the NYT piece sums it up as convincing people to print more, mainly by making websites easier to print (and make them appear better when they do print), it seems like Joshi is actually going a step further. We've talked about the importance of redefining what market you're in when new challenges come up, specifically noting that you should look to define the market not by the products you're selling, but the consumer benefit you're providing. Hidden at the end of the NYT piece is Joshi saying that the company really isn't in the printing business: "We are in the content consumption business." Who knows if he'll succeed in preparing HP for its next generation strategy, but it seems like he actually recognizes the real challenge he faces: not just trying to prop up an old business model, but recognizing the larger market the company is actually in.