Shocking News: Online Readers Actually Have An Attention Span
from the and-it's-not-that-short dept
There's been plenty of talk the web shortening people's attention spans, but the latest Eyetrack study from the folks at the Poynter Institute has found instead that online news readers are actually much more likely to read to the end of news stories than those who are reading news stories offline. Of course, it's not that hard to figure out why: newspapers lose an awful lot of readers when they put in a "go to page 14 to continue." It ruins the entire flow of reading a news story, and it's the point at which anyone who's not fully engaged simply gives up. Still, it does say something that people do tend to read to the end of online news stories, rather than being quickly distracted by the next random viral video on YouTube.






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Just imagine how primitive and backwards those people who are reading offline papers must be! No wonder they can't finish anything...it's just not fair to compare them to intelligent, wise,sagely folk such as read this here techdirt blog.
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Attention Span
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Re: Attention Span
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I dunno...
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Re: I dunno...
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Even more on sites where you have to click on an headline to read the full text.
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Webpages lose readers too
Webpages also lose readers when they do a similar trick, breaking an article into 10 or 20 pages with one paragraph on each page (more room for ads that way).
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Re: Webpages lose readers too
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Re: Re: Webpages lose readers too
I never click to page two. Reuters is terrible for this.
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Re: Re: Webpages lose readers too
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It's not what is read, it's where...
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...
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Literate?
Just to add to my random thought; I hate news papers. They keep delivering it to my place and I can't make them stop. One of these days I'm going to cram it down the paper boys throat. It's like people handing out fliers and pamphlets... they are basically saying "Here, you throw this away".
Yeah, it's random, I make a little more sense after I have my coffee.
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Re: Literate?
I totally agree. They aren't good for anything save the Sunday ads and making silly paper viking hats for a sporting event. Oh wait, occasionally I use a newspaper to cover the floor when I'm working on a craft project. But actually reading it and getting black ink all over my hands?
No thanks, I'll stick with my super-clean keyboard (I disinfect and clean is daily).
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Re: Literate?
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This is so hurtful and offensive
I think that is just wrong...is that girl bending over not wearing any panties...
anyway, I lost track of what I was saying, but if I know most readers of this section, they will only read the first sentence anyway.
So who cares.
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Online Stories Less Imtimidating Than Newspapers?
Webpages do lose readers, but many are designed not too (as many commenters have pointed out).
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I have an attention sp
Lookit! Monkeys!
Hum? Somebody already did the obvious jokes? Sorry, I didn't make it that far.
Oh, somebody already hit that one, too? Well, damnit, nevermind then.
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