It's been almost exactly three years since Google first announced Gmail. The massive one gig of storage surprised the world so much that many assumed it was simply a practical joke by Google. However, Google insisted that they recognized how storage was getting cheaper and cheaper, and that it simply didn't make sense to limit how much mail you could keep (in fact, for a while, it was quite difficult to delete any mail from Gmail). Of course, while 1 gig seemed nearly infinite three years ago, it wasn't long before some people noticed it still wasn't enough. So Google started a running tally increasing their amount of storage every second to try to stay ahead of the curve. The folks over at Yahoo finally realized this was silly and have decided to just ditch the limits entirely, offering unlimited email usage for everyone. Storage is cheap. Getting and keeping users are expensive. If you can use unlimited storage to get and keep users, it's probably worth it.
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