Is It Really That Difficult For Some PR People To Pay Attention?

Ramblings

from the let's-try-this-again dept

Let’s just start off by noting that there are a lot of very good PR people out there, who know better than to make the mistakes that others make. I’m not trying to tar all PR people with this brush, but unfortunately, there are still an awful lot of bad PR people out there. Sometimes we have to try to remind them to stop spamming us with stuff we’d never write about and absolutely don’t care about. Of course, that never works, because the real problem is that the PR folks who spam us with stuff we’d never write about clearly don’t read the site (otherwise, they’d know we’d never write about what lame press release they’re submitting). A second annoyance, after the press release spam, is the conference spam. We can always tell the week or so before some big tech conference is about to happen, because our emails and voicemails overflow with “next week at BlahBlah Conference, you should meet with ABC company because they have an awesome new widget.” Once again, these are rarely involving companies or products we’d write about — and often are at conferences we have no intention of attending. Still, it seems that one PR person has taken this to the next level. Rather than just spamming random bloggers about some company appearing at the Spring VON show, this PR person spammed Jeff Pulver, the founder, creator, organizer and “master of ceremonies” of VON to ask if he was going to be attending and if s/he could schedule a briefing with the company. It’s one thing to be so clueless not to know the audience of who you’re pitching. It’s another not to do the basic research to know if they’re actually going to be attending a certain conference. However, not recognizing the organizer of the event you’re attending and pitching at — and sending him a generic boilerplate “hope your attending/schedule a briefing” email is pretty inexcusable. While Jeff doesn’t reveal the name of the PR firm or the company it’s representing, he might want to alert the company that it’s wasting a lot of money on its PR bill.