Since so many anti-malware applications work by reactively adding fingerprints of new malware apps to a big list of malware, it's important for anyone using malware to continually update their apps. Apparently, the malware creation industry is sorting itself out into various components that somehow mimic the legitimate software world. The writers of malware are separate from those who are actually deploying it -- but those who deploy it need to constantly update the malware to stay ahead of the security products out there. So that leads the malware writers to start offering enterprise-style licensing deals where they'll continue to upgrade your trojan horse, rootkit or keylogger as needed. Of course, you have to wonder about the wisdom of entering into any kind of long-term contract with someone who may go out of business and have to run from the law at any moment. So, if anything, the fact that these malware writers are willing to offer such longer term contracts suggests they realize that there's little-to-no chance that anyone's ever going to track them down.
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