Only The Record Labels Could Think That Teasers For Music Videos Is A Good Idea
from the we-interrupt-this-video dept
Music videos have always basically been promotional tools used to drum up interest in a band, as opposed to money makers in their own right. It makes sense then to have music videos freely available on file-sharing networks and sites like YouTube. After all, if the point is promotion, why would anyone worry about copyright or royalties? Of course, the music labels do worry very much about such things, as evidenced by all of the lawsuits and saber rattling on their part. A new plan by a division of UMG to distribute un-protected music videos over file-sharing networks seems, at first, like a step in the right direction. But then, in a move so baffling it could only come from the recording industry, the label has decided to totally shoot itself in the foot. Instead of offering the whole video, consumers will only be shown half the video before getting re-directed to the label's site where they can watch the whole version. So essentially, they're distributing a teaser for the music video, which makes as much sense as having a teaser for a commercial. Furthermore, if a music fan is searching for a music video, and they realize they've accidentally downloaded a copy that cuts out half way through, wouldn't they just go back and find a full-length version? As we've said before, you don't compete with free by being lame.