Direct Revenue Has To Pay Back Only A Tiny Portion Of Money Made From Adware
from the punishment? dept
Adware firm Direct Revenue was considered one of the absolutely worst companies when it came to surreptitious installs of nasty adware/malware on computers. This was the company that changed its name a bunch of times to avoid getting caught. It then claimed that it was cleaning up its act, but was caught still being just as bad (it even had its own spyware uninstall other spyware) and then threatened anti-spyware firms for outing their bad practices. Eventually, the company had to face the music and today the FTC announced that it had settled with DirectRevenue. However, the "settlement" isn't making everyone happy. They've apparently agreed to pay a $1.5 million fine -- but as a dissenting FTC Commissioner noted, "it apparently leaves DirectRevenue's owners lining their pockets with more than $20 million from a business model based on deceit." That doesn't seem like it will act as much of a deterrent. I'm sure plenty of companies would be willing to pay a $1.5 million fine if they got to walk away with $20 million. On the more positive side, the settlement bars the company from delivering any more ads to computers that are still stuck with their adware.