It would appear that the DRM industry is starting to get a bit defensive about that whole Steve Jobs doesn't like DRM thing. Boing Boing points out that DRM maker Macrovision has written its own response to Steve Jobs where it tries to explain that he misunderstands DRM. Apparently, according to Macrovision, DRM really increases the value of content while decreasing the cost. This is one of those up is down, night is day type arguments -- but it's certainly not new. Macrovision has been claiming the same thing for many years. Four years ago they were talking about how DRM would make it so CDs and DVDs would be much more valuable, and would allow for differentiation, so consumers who just wanted the content could get it cheaper and those who wanted more could pay more. Of course, in the four years, that hasn't exactly happened. Instead, all that DRM has done is make the cost of producing CDs (and DVDs) more expensive (which is why some movie studios have been ditching Macrovision's DRM on their DVDs) while making the experience less convenient for consumers. It seems like Macrovision is starting with a few different assumptions that are false, including that DRM actually protects content, and that ruins the rest of the company's argument.
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