Okay. Let's try this one more time. If someone has put some information online that you don't like, sending them a legal nastygram demanding that they take it down is likely to create the opposite effect, giving it that much more attention. While we don't expect everyone to read the many such examples of the Streisand Effect that we discuss around here, you would think that if anyone could see how such a situation was likely to play out, it would be a psychic. Apparently not. The folks over at Digg are pointing out that a self-proclaimed psychic named Sylvia Browne has had her lawyers nastygram a site that was critical of her, called Stop Sylvia Browne, demanding that those responsible for the site stop using her "trademark." Of course, that's not quite how trademarks work. You don't get to demand that anyone stop using it -- especially if they're just being critical of you. While there have been mixed opinions, it seems that both arbitrators and the courts are finally realizing that so-called "sucks sites" are perfectly legal, even if they use the name of whoever they're criticizing within a site's domain name. In the meantime, I had not previously been aware of a site criticizing the supposed psychic -- but, thanks to her lawyer's attempt to shut it down, a lot more people know about. You would have thought a psychic would have recognized that such a plan would backfire.
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