In the wake of Boston's massive overreaction to some harmless blinking LED signs, the city's mayor, Thomas Menino, apparently wants to ban guerrilla marketing, which he calls a "nitwit technique." It's good to see the guy's nothing if not consistent -- though it's too bad that he seems to be consistently hyperbolic. It seems pretty clear that no harm was intended by anybody involved in the process, and Menino's continued blustering is little more than an attempt to maintain the facade that he and other authorities didn't overreact and weren't humiliated. If Menino had thought through this idea for a ban, he'd realize it was pretty stupid, if for no other reason than there's no clear definition of what exactly is and isn't guerrilla marketing. The term is generally interpreted as meaning low-budget and often unconventional marketing methods, which is sufficiently broad to encompass all sorts of marketing efforts of small businesses as well as big, bad corporate meanies like Turner Broadcasting. When would a small-scale, viral or word-of-mouth campaign cross over into Menino's maligned guerrilla territory? When it makes a politician look stupid?
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