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Super Bowl Ads Get Their Own Sponsors
from the secondary-ads dept
The coming Super Bowl offers an easy opportunity to reinforce a point we've made several times here, which is that advertisements, ideally, should be compelling content in their own right. Few are likely to skip the ads during the Super Bowl (of course, the fact that the Super Bowl is typically watched live diminishes the value of skipping ads, as well). This year, as the big game approaches, several sites have sought to run special promotions revolving around great ads from Super Bowls past, asking users to vote on their favorites. And as evidence that these ads are legitimate content, many of the sites are selling ads before the ads themselves, in the form of pre-roll video. Of course, unless these secondary ads are also compelling, it's easy to imagine most people will just ignore them until they get to the ad they really want to see.
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How Many Times...
I think there something subliminal going on here
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Re: How Many Times...
Would be kind of funny for a brand to bring you an ad from a now defunct brand from years past. I.e. a Pets.com spot brought to you by Fidelity.
Voting on previous ads? That ad concept seems like someone is out of creative concepts.
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only one use for ads:
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Re: only one use for ads:
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Adds vs the "Game"
Most Superbowl games are blow out games anyhow. Adds paying for adds sound like a plan to me ..
When will Microsoft run a Superbowl add that's sponsored by Apple? .. hummmm .. lol
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The entire concept is completely retarded. Go out and play the damned sport yourselves.
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People, being involved in sport DOES NOT mean sitting on you f##kin lazy arses watching other people play!
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Same technique works for sports, particularly clock driven sports like American/NFL footbal. Start about 45-55 minutes into a 3 hour game and Bingo! you can skip all commercials (and halftime) and converge on real time about at the end of the game.
So, we'll still Tivo the Super Bowl, and watch some of the commercials more than once (and skip others).
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