IBM To Offer Businesses Their Own Version Of MySpace
from the new-message-from-hotCEO1953 dept
A story yesterday said that IBM plans to get into social networking by offering companies software tools to let their employees set up sites akin to MySpace or Facebook pages. The emphasis on social networking seems to be for little more than PR value; perhaps in a sense what the company's doing is social networking, but really it's just offering companies a set of collaboration tools that can have as much value inside companies as they do for a teenager's social life. Many companies already have internal blogs, wikis and other systems, and offering them a way to build and manage these systems so they can more effectively allow employees to share information makes sense. While the trend to add social networking to everything is tossing up a lot of junk, social-networking tools could have some value for business when they're used not to enable dates and spread gossip, but rather to disseminate useful information.