Sorry, But You Don't Compete With Free By Being Lame
from the try-this-again dept
You would think, then, that it wouldn't make much sense to offer pretty much the same deal, but along comes a former Napster employee (and a former Universal Music employee), with a plan that sounds basically the same. The company is called Ruckus, and it will let students download DRM-infected songs for free... as long as they're students. Afterwards, they'll have to start paying to keep those songs. It's an idea that won't go over well. It didn't go over well last time and it's unclear why the company seems to think students aren't smart enough to recognize the bad deal they're being offered, when it's much easier to just download things elsewhere. The funniest part of the article about Ruckus, though, is when the reporter notes how consumers probably don't care about such a solution, but that the service "found a sympathetic ear both with investors and music industry executives." You see, no matter how sympathetic the recording industry is to an idea, it's not going anywhere if it treats customers like criminals and offers them less for more.