A couple of years ago, one of the ideas Vodafone Japan tried to reverse its death spiral was to sell mobile handsets that had "costume covers" which, among other things, could make your phone look like a lump of cheese. Now, with Vodafone having sold out to SoftBank, NTT DoCoMo is looking to one-up its rivals by releasing "aroma phones" -- handsets that feature "scented sheets designed to relax the users while making calls". Forget the development of i-mode, the first launches of 3G networks and stuff like that: it's moves such as this that make it clear Japan is on the cutting edge of mobile technology. No word, though, if any of the sheets are designed to smell like cheese.
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