In the past, many firms were reluctant to advertise on various file sharing systems for fear of being associated with things like "piracy" or upsetting the entertainment industry. However, perhaps that's beginning to change. TorrentFreak points us to an article about how Wal-Mart ads have been showing up regularly on the Pirate Bay's site. It's unclear from the article if Wal-Mart has any idea where they're advertising, or if it's just the ad agency they hired trying to target ads at the right demographic (much more likely). However, it does highlight the idea that this community is actually a valuable demographic to target -- and that means there are clearly opportunities in working with the community, rather than fighting against them. Advertising may just be one small part of it, but the fact remains that there are other business models that aren't so anti-consumer.
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