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One Way To Profit From File Sharing: Advertising To The Community
from the there-are-business-models-out-there dept
In the past, many firms were reluctant to advertise on various file sharing systems for fear of being associated with things like "piracy" or upsetting the entertainment industry. However, perhaps that's beginning to change. TorrentFreak points us to an article about how Wal-Mart ads have been showing up regularly on the Pirate Bay's site. It's unclear from the article if Wal-Mart has any idea where they're advertising, or if it's just the ad agency they hired trying to target ads at the right demographic (much more likely). However, it does highlight the idea that this community is actually a valuable demographic to target -- and that means there are clearly opportunities in working with the community, rather than fighting against them. Advertising may just be one small part of it, but the fact remains that there are other business models that aren't so anti-consumer.
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W00t!
Thanks Pirate Bay!!
(first post?)
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hmm
The type of people who steal movies and music don't seem like the most profitable customer to me.
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For the time - that model worked well, actually - it worked so well, they still run advertisements on TV, even though you pay for most of it now.
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Re: hmm
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Re: Re: hmm
That's a good point. What is stopping RIAA or MPAA to go after the companies that support file sharing services as accessories to the crime?
I'm not a lawyers so this is both a statement and a question.
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bad language
Mike: "...and that means there are clearly opportunities in working with the community, rather than fighting against them"
I realise that is quoted out of full context and you meant to say "with that community", but who would have though that in a serious attempt to discuss 21st Century business we would see those words trotted out as if it were a perfectly normal assumption that business makes opportunities by fighting against community?
Here are some extrapolated definitions of "fighting against the community" to ponder..
adversary, antagonist, assassin, attacker, bandit, betrayer, criminal, invader, murderer, opponent, saboteur, seditionist, terrorist, traitor, enemy, felon, gangster, lawbreaker, outlaw, perpetrator, public enemy, racketeer, villain
For the rest of you (except Overcast it seems): Copyright infringement is not theft and is not a crime. You cannot "steal" a movie because theft necessarily requires that there is a victim who is deprived permanently of property.
"I'm not a lawyer, so this is both a statement and a question."
LOL! Nice one Tyshaun! That is absolutely priceless mate.
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