Plenty Of People Still Read Newspapers -- But What Does That Mean?
from the believe-it-or-not dept
Despite reports that have predicted the complete death of the newspaper business, a new study suggests that the pull of the internet as a news gathering source still pales in comparison to the newspapers. The study notes that the percentage of people who rely on a newspaper for their daily news has remained steady for the past two years, following a decline earlier in the decade. Of course, it's difficult to tell what this really means, as there could be an awful lot hidden in the numbers. The study seems to ask what the "primary" means of news gathering is -- not taking into account that the various media are not mutually exclusive. That means shifts may be much more hidden. I may use a newspaper as my "primary" means of gathering news, but slowly the internet takes up more and more of that role until it finally flips. Also, the study uses the very general term "news" which could cover all sorts of things. People use newspapers for certain types of news, radio for others, tv for something else and the internet for something else. Trying to generalize "news" across all media to determine how people are getting their news can be highly misleading in recognizing how important each type of media really is. Either way, this won't make newspaper publishers relax very much if subscription numbers continue to slide.