Some company says it's come up with a way to implement CSS copy protection on films from movie-download services, and heralds it as a move that will give a significant boost to the sites since it could allow consumers to burn movies they download to DVD -- assuming, of course, they have a DVD burner that supports the "feature". It's hard to know where to start with this, but the idea that movie download sites need more DRM is as good a place as any. Probably the biggest problem these sites have is the fact that all the DRM and copy protection that's been added to appease the movie studios make them ridiculously cumbersome, not least of which when it comes to burning movies to DVD so they can be watched on users' TV sets. But perhaps the most stupefying aspect of this plan is that CSS is pretty useless as a copy protection method, since it was cracked years ago by DVD Jon. CSS doesn't really stop anybody from copying movies, since so many tools exist that allow people to easily circumvent it. Of course, that's still largely irrelevant, since all these movies are ending up on file-sharing services already, and slapping more copy protection on legitimate movie downloads won't stop that. Only in Hollywood is finding a way to add more DRM to a product a good idea, especially when it's DRM that doesn't even work. All of these movie-download sites are operating under Hollywood's false assumption that releasing digital products without copy protection will increase piracy. But that simply isn't the case, and the way to "compete with free" isn't by locking legitimate products down so they're ridiculously restricted and hard to use.
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