Rather Than Arresting WiFi Freeloaders, Why Not Offer Them Coffee?
from the is-that-so-difficult? dept
So, it's somewhat refreshing to see a column advocating the exact opposite, suggesting that businesses learn to embrace the WiFi "leeches." It suggests making it easier to connect, by removing logins or other annoying limiting gates, and then just being happy that someone associates your brand with something positive (while lowering the administrative headache as well). The authors note that there are even some Best Western Motels that will offer WiFi freeloaders free coffee -- recognizing that even if they're not staying there that time, in the future they'll remember the good experience and think about staying at those hotels. In other words, it's a relatively cheap way to generate some positive feelings from potential customers. Seems a lot more useful than trying to throw those same people in jail.