We already know there are some differences between the users of different search engines. Users of MSN and AOL, if you'll recall, are more inclined to click on ads than users of Yahoo and Google, which some people (not necessarily us, of course) might be a result of having a more gullible user base. Nick Carr claims to have found more interesting demographic information, from lists of the most popular search results put out by Google, Yahoo and AOL. According to Google's list, its userbase is a hip, web-savvy crowd, that searches for things like Wikipedia and Metacafe (of course, how web savvy can you really be if you need Google to find those sites?). Meanwhile, Yahoo users are more into pop culture, as popular searches apparently include Britney Spears and Shakira. Meanwhile, those old-timers still using AOL tend to look for more, well, boring things, like cars and maps. Unfortunately, it may not be quite so simple. These lists are obviously scrubbed of anything that might be raunchy, or suggest that people are searching for their competitors. As it is, the real #1 most searched term on AOL happens to be "Google", which we know from the company's massive data leak this summer. So rather than telling us much about the users of the different sites, it would seem that these lists are basically just a way to project a certain image onto its users. So what is it saying that AOL is claiming that its top search term is "weather"?
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